By Kiara Doyal, The Seattle Medium
Ronnie “Frost” Davis, the visionary behind Limitless by Frost, has created more than just a clothing brand—he is building a movement that embodies creativity, resilience, and the pursuit of dreams without limitations. For Davis, who believes in breaking down barriers with a clear sense of purpose, fashion is not just about style; it’s a representation of freedom, purpose, and a mindset that challenges self-imposed limits.
“In full, the name is Limitless by Forever Raising Over Stagnant Thinking,” says Davis, who derived the name from his nickname, “Frost.” “This brand is all about being too fly for limits because, in life, the only limit is our own mind. We have to make the choice to become limitless, be who you are, dream what you want to dream, and truly live limitless!”
Kelvin Washington, a lifelong friend of Davis, believes that Limitless fully embodies Davis’ vision of becoming a movement and reaching communities worldwide.
“Limitless isn’t just a brand, it is a statement, a mindset, and a testament to Ronnie’s relentless drive and vision,” says Washington. “He [Davis] embodies what it means to break barriers and create opportunities, not just for himself but for others who dare to dream.”
Born and raised in the Central District (CD) of Seattle, Davis takes pride in growing up in a neighborhood rich with Black culture, which he says has played a significant role in shaping him into the person he is today.
“It means something to be a Black kid from the CD because of all the history we have here. From the Black Panthers, Jimi Hendrix, Quincy Jones—so much culture was birthed right in the CD, and I soaked it all up,” Davis said. “I credit my parents with going out of their way to provide for me and my siblings and for keeping us rooted and in touch with our roots, allowing me to dream.”
For Davis, family is the driving force behind his success, and he truly understands that a business is nothing without the support of family and community. His mother, Rhonda Davis, who would stay up all night helping him make hoodies, and his father, Chris Ferl Davis, who has provided valuable business advice along the way, provided a pathway deeply rooted in love, resilience, and experience that continues to shape his journey today.
“I watched my dad be a pillar in the community my whole life. He and my Uncle Guy had their own business, Another Record Store (ARS), and it made me realize that a business is a family,” Davis said. “Community BBQs, winning the Rip the Cut basketball tournament, taking hundreds of kids in the community to sold-out concerts, to bringing some of the biggest music artists right here to Seattle—ARS was special, and the fruits of its labor will forever be rooted in Seattle history.”
Davis also credits his grandparents, who led New Walk Christian Church in Burien, WA, for instilling a deep sense of service and community involvement in him.
“I guess you can say being an entrepreneur is in my blood,” Davis said. “You can see the trend I was brought up in—the love and community—and I plan to bring that same vibe into my entrepreneurship journey.”
Davis’ passion for fashion started early. Though he was surrounded by Seattle’s unique fashion culture, he traces his inspiration back to his older brother, Chris, who first introduced him to the world of style.
“As a Seattle kid, that town swag we have is all I saw growing up, but I have always been into fashion since a young age because my older brother, Chris, started it all for me. He is a fly guy, so naturally, I wanted to be like my big brother,” said Davis. “I believe God gives us all a gift, and we have a purpose that we need to walk in. And, if we don’t, there goes a major part of history that the world will never be aware of.”
In elementary school, Davis was required to wear a uniform—blue polo and black pants—but he was determined to find ways to stand out and express his individuality through fashion. His drive to be different ultimately led him to explore the fashion world more deeply as he grew older.
“The younger me chose to not be limited. We wore uniforms, but my jackets and socks were iconic,” says Davis. “My sock game was vicious—all Marvel and Power Rangers socks. Man, it was the best day when I wore my favorite Spider-Man socks. I was determined to find ways to be different and the flyest kid I could be. During school hours, I would blend in due to the uniforms, but before, after, and at lunch was my time to shine, and I took it seriously.”
According to Davis, it was this passion for self-expression through fashion that eventually led him to design his own clothes.
In 2022, Davis began turning his fashion ideas into reality. After receiving overwhelming love and support from his community, he officially launched Limitless by Frost.
“I first started making my own designs in 2022 after I graduated college,” said Davis. “My first fully designed outfit was in October 2024 for a Don Toliver concert. I handcrafted everything from the hat, vest, pants, gloves, and accessories. I posted the outfit to my Instagram and got great feedback that gave me the confidence boost I needed.”
His first drop, coming on February 15, The Breakthrough Collection, will unfold in three volumes, each telling a different story of breaking free. Davis describes The Breakthrough Collection as a testament to breaking his limits and starting the brand.
“Volume 1 is when you are not sure about something, but you believe in it just enough to try—this is my introduction to streetwear,” Davis said. “Volume 2 gives a vibe of being confident—bigger pieces that can give you that confidence boost. Volume 3 is about setting your feet as a fixture and standing on not going back to what you are used to—choosing to be better, choosing to be limitless.”
Washington said that Limitless by Frost is just the beginning of something extraordinary.
“Watching Ronnie grow from a young man with big dreams into an entrepreneur bringing those dreams to life has been nothing short of inspiring. I couldn’t be prouder of him, and I know that this is just the beginning of something extraordinary,” said Washington.
While Davis is well on his pathway of entrepreneurship, he hasn’t forgotten the village that has helped mold and push him in the right direction. He acknowledges that none of this would have been possible without the support of so many people who continue to pour into him—especially his late grandmother, Sclestine Davis.
“[I have to give thanks to] my younger siblings, Lauryn and Isaiah, who help me relate to the younger generation; my older brother, Chris, who helps me sketch my designs; his wife, Imani; my grandparents, Evelyn and Walter Heyman, who have been my rock and the best example I could ask for,” said Davis. “My brothers—Ahmaad Rorie, Khalil Shabazz, Marquese Chriss, Philip Winston, and Eric Crawford—and Le’Roy Broner III, who helped me get the brand started. My brother, Kelvin Washington, who took me under his wing and allowed me to think differently and be a part of something special.”
This story is part of the Digital Equity Local Voices Fellowship lab. The lab initiative is made possible with support from Comcast NBC Universal.
