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Sunday, March 15, 2026

BBB Urges Parents To Monitor GPS Watch Data Collection

GPS-connected smart watches are among a growing trend of online devices marketed as keeping kids safe and providing parents peace of mind. Ironically, those same devices may also give predators a new way to track children’s location, steal their data, and send deceptive information to parents.

According to the Better Business Bureau (BBB), the $4.8 billion smart watch industry is expected to double within the next 4 years. This technology can help parents by delivering alerts when their kids leave a designated area, listen in on their conversations, and view their locations in real time. But parents also need to beware of the potential risks.

“Educating consumers about threats to their personal information is one of BBB’s top priorities,” said Tyler Andrew President and CEO of BBBNW+P. “We want to remind parents that smart watches and tech with online capabilities open up new doors for scammers to reach children.”

BBBNW+P recommends the following tips to protect kids using smart watches and any other internet- and GPS-connected devices:

  • Check for a privacy policy. Children’s privacy laws require that online devices marketed to kids include a privacy policy. If you can’t find one, then find another device.
  • Give approval. Parental approval is needed before an online device that targets kids can begin collecting their data. Parents who suspect their kids’ information has been taken without their consent should contact to the Federal Trade Commission.
  • Keep devices current. Downloading and installing the most up-to-date software available can help fix bugs and halt privacy issues on devices that users may not even know exist.

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