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Saturday, December 13, 2025

Apple Warns Suppliers That IPhone Demand Is Falling – Report

(CNN Money) — Apple may be worried that its next iPhones won’t be as popular as its last.

The company told suppliers to to manufacture 20% fewer components for its upcoming iPhones, according to Nikkei. That could signal it expects waning enthusiasm for its flagship smartphone.

Apple’s stock price fell as much as 2% in premarket trading, pulling the Nasdaq lower by 0.8%.

A year ago, Apple told suppliers to prepare for shipments of 100 million iPhone 8, iPhone 8 Plus and iPhone X devices. This year, Apple is taking a “cautious approach,” telling suppliers to prepare for 80 million iPhones, Nikkei reported.

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Apple is preparing to introduce three new iPhones in the fall, according to the report. All will reportedly have FaceID cameras. The higher-end models will have bright OLED displays, similar to the iPhone X. The budget model will have an LCD display.

Investors have been worried for a while now that iPhone sales are flattening. Apple shipped 52.2 million iPhones during the first three months of 2018, an increase of just 3% compared to the same period a year earlier. It was expected to sell 53 million iPhones.

Apple’s stock is up 12% since the beginning of the year.

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