(Trice Edney Wire) – The OWN Network is on a roll and it’s performance on the latest Top 25 cable chart is indicative of its recent soaring ratings. For the last week of September, it claimed two of the most watched cable shows, “Have And The Have Nots” and “If Loving You Is Wrong.” Both easily beat out ESPN’s Monday Night Football.
OWN delivered its highest-rated quarter (0.39 W25-54, up +30 percent vs. YAGO) and its most-watched quarter in network history (550,000 total viewers, up +24 percent vs. YAGO) in prime and total day in Q3 2015. In prime, OWN ranked as the #18 ad-supported cable network for W25-54 — the network’s highest quarterly rank ever (up +11 spots vs. YAGO). Additionally, OWN continued to rank as the No.1 cable network on Tuesday nights for women and was the No.1 cable network in prime for African-American women.
OWN was also the week’s most watched cable network among the Top 25, with 10.6 million watching six of its shows. VH1 was a distant second with 6.8 million across five programs. There was a three-way tie for third among USA, Disney and Lifetime, each posting 2.2 million viewers.
The total number of viewers for the Top 25 cable shows in black households, according to Nielsen was unchanged from the previous week’s 29.2 million.
Top 25 Cable TV Shows in Black Households
|
Rank |
Program | Network |
%AA |
%AA |
AA 2+ |
|
1 |
HAVES AND THE HAVE NOTS | OWN |
16.0 |
23.4 |
3,312 |
|
2 |
IF LOVING YOU IS WRONG | OWN |
12.8 |
19.1 |
2,642 |
|
3 |
MONDAY NIGHT FOOTBALL | ESPN |
10.8 |
16.2 |
1,999 |
|
4 |
LOVE & HIP HOP HOLLYWOOD | VH1 |
9.7 |
14.5 |
2,064 |
|
5 |
BLACK INK CREW | VH1 |
8.3 |
12.0 |
1,805 |
|
6 |
HAVES AND THE HAVE NOTS | OWN |
6.5 |
10.0 |
1,379 |
|
7 |
BASKETBALL WIVES LA 4 | VH1 |
6.2 |
8.9 |
1,292 |
|
8 |
BRING IT! | LIFETIME |
5.7 |
9.3 |
1,276 |
|
9 |
LOVE & HIP HOP HOLLYWOOD | VH1 |
4.9 |
7.4 |
1,023 |
|
10 |
FOR BETTER OR WORSE | OWN |
4.8 |
7.9 |
1,013 |
|
11 |
FOR BETTER OR WORSE | OWN |
4.7 |
7.6 |
983 |
|
12 |
STEP IT UP | LIFETIME |
4.7 |
7.6 |
1,008 |
|
13 |
MARRIED TO MEDICINE | BRAVO |
4.6 |
6.6 |
846 |
|
14 |
IYANLA, FIX MY LIFE | OWN |
4.1 |
6.7 |
741 |
|
15 |
WWE ENTERTAINMENT | USA |
3.9 |
5.8 |
779 |
|
16 |
WWE ENTERTAINMENT | USA |
3.8 |
5.4 |
778 |
|
17 |
WWE ENTERTAINMENT | USA |
3.7 |
5.5 |
742 |
|
18 |
TOY STORY 3 | DISNEY |
3.6 |
5.3 |
787 |
|
19 |
TOY STORY THAT TIME FORGO | DISNEY |
3.4 |
4.9 |
692 |
|
20 |
BASKETBALL WIVES LA | VH1 |
3.4 |
5.0 |
696 |
|
21 |
TOY STORY 2 | DISNEY |
3.3 |
5.7 |
750 |
|
22 |
AMERICAN DAD | ADULT SWIM |
3.3 |
4.9 |
666 |
|
23 |
AMERICAN DAD | ADULT SWIM |
3.2 |
4.7 |
699 |
|
24 |
FEAR THE WALKING DEAD | AMC |
3.2 |
4.6 |
678 |
|
25 |
THURSDAY NIGHT FOOTBALL | NFL |
3.1 |
4.6 |
644 |
Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen’s measurement samples. All times are eastern.
