
By Cameron Delfin, The Seattle Medium
“Ah, shucky shucky now!”
At farmers markets around the city, you can find Jonathan Hudson selling caramel cakes and brownies named after things his mother used to say. Mama Row, as she was called, had many phrases now infused into the company her son named after her.
Hudson launched his company Mama Row’s Caramel in 2023. Its products include individually packaged cakes and brownies with a caramel topping, and he sells mostly through community events like farmers markets. Mama Row’s Caramel also offers special-order cakes.

Hudson started Mama Row’s Caramel after his mother passed away from leukemia. Launching a business using her caramel cake recipe was a way to turn the pain of her passing into the purpose of spreading the love she showed him, according to Hudson.
“My mom taught me the recipe in 2001. I knew the product was good,” said Hudson. “This is something I liked to do with my mom and it connected us.”
His mother’s energy is infused throughout the brand. Beyond products named after things she used to say, Mama Row’s Caramel engages in philanthropy throughout the city, serving the community much like Hudson’s mother used to.
Hudson’s mother was a school teacher and in 2024, Mama Row’s Caramel donated $500 worth of product to Seattle Public Schools for auctions and staff, according to Mama Row’s newsletter. The company also donates to local food banks and recently donated $300 to the American Lung Association.
Hudson volunteers in school programs. Previously, he was on the Seattle Public Schools’ Parent Advisory Committee. In March, he’ll begin volunteering with the Kingmakers program. The Kingmakers program is a Seattle Public Schools endeavor focusing on building self-esteem in Black male middle and high school students and offers mentorship opportunities.
Community is central to Mama Row’s Caramel, both externally and internally. The team is mostly composed of people Hudson went to school with at Alabama A&M.
One of those people is Craig Mitchell, chief marketing officer of Mama Row’s Caramel and godfather to Hudson’s daughter. He met Hudson in college and the two have worked on other entrepreneurial projects leading up to Mama Row’s Caramel.
“When he decided to bring the company to life, he was supplying so much joy to so many different people,” Mitchell said.
Mitchell’s job is to ensure Mama Row’s story is told throughout the brand. That story is a story of family, warmth and care, according to Marilyn Beeman, Hudson’s aunt and Mama Row’s sister.
“He’s probably thinking about his mom every time he shares with someone. It’s the love. She taught him how to make that caramel,” Beeman said. “His mother was a warm person. He wants to share that with them.”
It’s that love and tradition Mitchell brings to the brand.
“We take her memory and her spirit and apply it to the story we’re telling about the product,” Mitchell said.
Beyond naming products after her sayings, Mitchell has lots of personality from Mama Row to help bring the brand to life using her signature recipe as a baseline.
“It’s more than just the ingredients. It’s what we call it,” Mitchell said. “Her resilience. Being a single mother raising two young boys turned kings. She did not play either.”

With that same resilience, Hudson has big dreams for the future of Mama Row’s Caramel. The company doesn’t have a food truck yet, but that is one of their many aspirations. Instead, they bake out of a shared commercial kitchen in Burien. The commercial kitchen is organized by Discover Burien, a service organization meant to sustain Burien’s local economy, according to their website. Discover Burien puts on the Burien Farmers Market, one of many markets Mama Row’s Caramel frequents.
Mama Row’s Caramel is also part of two business accelerators that provide mentorship and funding: the University of Wisconsin Food Finance Institute’s National Food Fellowship and Urban Impact Seattle’s Ignite Accelerator Program.
“They catapult food and beverage companies to be scalable and fundable,” said Hudson. “They’re working on different things like building out all of our equipment, our layout for our manufacturing plant, our cash flow, our bundles.”
Mama Row’s Caramel has a packed calendar for the next few months, including setting up shop at ESSENCE Festival and the Washington State Fair, returning to Alabama for A&M’s homecoming and launching a Kickstarter campaign, according to Mitchell.
In the Emerald City, Mama Row’s Caramel is one business in a landscape of many. But Hudson believes that there is much that sets Mama Row’s apart from others.
“What makes us unique is our story. What makes us unique is our product. What makes us unique is our service and our purpose and our mission behind everything we do,” said Hudson.